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Costly Search Engine Optimization Errors To Stay Away From
Author : Tom Lewis
Submitted : 2011-02-24 09:03:38 Word Count : 574 Popularity: 45
Tags: seo, search engine optimization, search engine ranking
SEO is a vast field that's been around a long time. New webmasters trying to optimize their site for the search engines making numerous mistakes thinking they can trick their way to high ranking, which isn't the truth. You need to accept the fact that the search engine will always be smarter than you. I'll talk about how to avoid mistakes like this during this series.
Not using tag lines and keywords in your site menus and headings is important even for experienced webmasters. They feel that images help their site get a more professional look and create a more positive impression on the visitors. Not using them in all the right places can cost you big time. Search engines use spiders to collect and catalog this information. h1, h2 and h3 tags are more useful than images for tags. Your aim here is to deliver value to the search engines and at the same time give your visitors what they need. Search engines think about what your customers are looking for when seeking these tags. This is why they rank your site using a variety of factors. If you use CSS or plain text in your headline you can still create a great tag line your customers will love and your search engines will approve of. Headlines are not the best area to put images.
Is your content focused and embedded properly?, It should be! Your goal should be to attract the most positive attention from search engines and customers alike. A focused balance of between 3 and 5 % density rating of your content and keywords is ideal. Effective copy writing is considered under this 5% density. Your content should be appealing to the search engines and they should know what keyword phrases you want to get ranked for. Avoid using random unfocused keywords. Getting banned for such behavior is common among search engine providers. Targeted keywords placed strategically in your content will aid your site's flow and rankings. What you enter into your site is important on every level which is why keywords are so important. Making your site appear organized can be achieved with bulleted items within content. Use all of these elements to help your end user and search engine.
Having a blank or content less site won't help your rating. To make your ranking soar be sure your content is quality in nature. Your focus and determination will show in how well your content and theme go together.
Gaining the keywords that grab the attention of Search Engines can be done with a little research. All these factors are important when you're optimizing your site because without them it would be very difficult to know what to do. For example, if your target market is "online auctions", you should be aware about what's happening this niche, what type of content people are looking for and the best keywords to target.
Using more than one domain or sub domain is not likely to increase your ratings so avoid it at all cost. Knowing the In's and outs of search engines will help you achieve success with SEO.
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