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Getting Targeted Visitors The Local Seo Way
Author : Tom Lewis
Submitted : 2010-12-18 19:23:41 Word Count : 1103 Popularity: 41
Tags: search engine optimization, local seo, local search engine optimization
You are a local SEO marketer so you know how important it is to control your targeted information on the web. This forms as a big part of local SEO because when you obtain information for other websites, it gives you the edge. There are important spiders targeted for local business listings that are set up to crawl through the Internet and find every little bit of information that is available on your company. You can submit your business information to services like info USA and Localeze. Of course, you will want to practice caution on some things. If you find that there is incorrect information about your company on other sites you run the risk that it will still be aggregated for your listings. When this occurs, you'll have to venture back to the site or the source and ask them to take care of the issue. This usually takes time so you'll have to wait this fix finds its way into the local websites.
Not only that, but you can get approved quickly, unlike Google which takes forever. Don't ever forget that technique, as that can take you further than any other tip you'll learn in reaching out to those you're trying to target.
As a business, you should make sure that you're posting an optimized Craigslist ad on a regular basis. This ad needs to be targeted directly towards your market. Be careful not to make your ad garish--simple is best. When you create an ad put a lot of effort into the title of the ad because that is what will catch the attention of people looking for your business. Your title needs to have your city, state and keyword phrase in it. You might think of your Craigslist ad as a landing page of sorts because, if you pay attention, you'll see that often the ads on Craiglist are higher ranked than the websites they advertise. Most of the local websites out there have no problem with business owners asking clients and customers to post reviews (Yelp is one of these sites). Because this is allowed and you can benefit from it quite a bit, why not do it? Be sure to mention it every place you can (e-mail signature lines, contact forms, invoices and more). It doesn't have to be hard, just a quick "we'd really appreciate it if you could take a moment to review our companies website." Even though you are not able to control any of the text in the reviews, whether you get good or bad reviews, having them online adds credibility to your business and makes you look more reliable to new customers. No matter what else you try to do, make sure you use this one tip because it has the potential to help you grow your business by leaps and bounds.
You need to have multiple landing pages for different locations. For local sites, the rule is to avoid having more than a single listing for one business, but if the business has more than one location, there is no reason not to have a listing for each one. The crucial point is that each separate location must have its own unique landing page that is obviously about the business in that specific place. It's not a good SEO practice, however, to send local traffic for several different locations to one home page or landing page. Your landing pages should point visitors to exactly the right spot, as you don't want to make anything unclear to people. When it comes to SEO, little details like this can mean a lot.
It's a good idea to take advantage of services such as Google Places, Bing Local and Yahoo! Local, and claiming your profile is your first step on these sites. If you want to claim your profile on any of these sites, there are a few steps you have to complete to verify various facts about yourself, and this includes verifying your phone number and address. This doesn't take much time but it will definitely give you an edge over the others who haven't done it. By including photos of yourself or your business on these local site listings, you enhance your reputation, as people feel more positive and trusting when they see an image. Just find some good quality pictures from your site and upload them to give you a more effective listing. Use the best pictures you can to show your business in a good light, but they don't have to be taken by a professional photographer.
Diversifying your anchor text is something you need to do. Every SEO marketer knows the value of long tail keywords and how they can help you rank better in the search engines and when you're working with Local SEO, that's exactly what you're doing. This will give you the opportunity to work with the different anchor texts and that means that you should try to have a large variety of diversified anchor text to expand your reach. For instance, let's suppose you have a local chocolate store, don't just optimize for "New York Chocolate Store". Be creative--there are other options available to you like "Chocolate Stores in Manhattan, New York" and "Chocolate Store in New York." Don't ever forget the value that search engines place on anchor texts; use as many different versions as you can think up to raise your rankings online.
Another way to get ranked well locally is to get backlinks from well established local websites, which the search engines consider important. Try to get listed by well regarded groups in your area, such as the Chamber of Commerce or Better Business Bureau, as these are the kind of links that give you the most pull. If you do a local search for terms such as "business directories" you will find more suggestions you can use. This process will supply you with a number of websites that it would be very useful to get a listing from. Finding these sites will only take you a few minutes, so it's well worth the effort.
If you need to find targeted local traffic, then, you now have several proven ways to generate it. The above techniques work quite well for optimizing your site for local traffic.
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