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Stay Away From These Seo Errors
Author : Tom Lewis
Submitted : 2010-12-24 09:21:21 Word Count : 677 Popularity: 34
Tags: search engine optimization, seo mistakes
Search engine optimization has become an important part of any online marketing campaign these days because of the traffic you can drive for free. Your targeted visitors are sent to you through search engines that find you as a result of your SEO efforts, don't miss out on this traffic. This article goes into detail about how to avoid SEO mistakes.
Even if this is your first attempt at optimization you need to use more than just pictures in you site menus and headings. Many web masters think the images enhance their site and give them a more professional image leaving a more lasting impression on visitors. One drawback of not optimizing is that search engines cannot read images. Search engines use spiders to collect and catalog this information. Including images in your tags instead of h1,2 and 3 tags is a big mistake you should avoid. You will need to give your customers what they want while delivering value to search engines as well. Search engines are constantly seeking these tags to improve their service to your customers. If you want a high ranking it is important to use these tags. Using plain text in your headline is much more pleasing to the search engines. Images in your headline are less desirable than text tags.
Avoid making the mistake of not using targeted keywords and embedded script. You have to aim at creating content that is aimed at satisfying both, your visitors as well as the search engines. Your content to keyword density should not exceed five percent, a good balance. You will hear this referred to as effective copy writing. Having clear concise keyword phrases that search engines will recognize is essential. However this doe not necessarily mean stuffing random keywords into your content. You could be banned for indulging in such practices. Keyword flow through is important when weaving keywords into content. Keywords placed carefully throughout your site will draw positive attention. First time viewers are more likely to return to a page that has organized bullet points rather than lengthy conversations. Search engines, the smart machines they are, use these things to decide how to handle traffic.
The second SEO mistake that web masters make is they don't focus on crafting out an effective title tag of their website. It's incorrect to think that it doesn't matter what title tag you use, because this is what the search engines use when they list your website. It's essential that your main keyword appears in the title tag, and this one factor can give you a better ranking, and in fact some sites achieve this even when they neglect other elements. Not having a title for your site also looks unprofessional. It is not a hard task to create a title tag that includes your keyword in it. Avoid having a title tag that's long, as a shorter one is better for SEO purposes. You don't have to limit yourself to one keyword in the title, as you can use up to two.
Don't make the mistake of spreading your content across different domain names. Use sub-domains or additional domain names only when it is really necessary, otherwise you can simply avoid it. Using multiple domain names is often misconstrued as a way to dominate the industry. Put all of your attention on your first page to increase the traffic and ranking of that site, this will reap better results. Doing this will make your site a priority in seekers minds.
Avoid using excessive domains to achieve better results and a higher ranking. SEO success depends largely on your commitment to learning about search engines.
Author's Resource Box
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